Privacy Policy - The Waller Family

1. Introduction

The Waller Family is committed to protecting and respecting your privacy. We understand the importance of handling personal data with care, transparency, and accountability. This Privacy Policy outlines how we collect, use, store, and safeguard your information when you access or interact with our website, thewallerfamily.com. Our practices are designed to ensure compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

2. Scope and Data Controller

This Privacy Policy applies to all personal data collected through thewallerfamily.com and any related services. For the purposes of applicable data protection law, The Waller Family acts as the Data Controller of your personal data, determining the purposes and means of its processing.

If you have any questions about this policy or how your data is handled, you can reach us at [email protected].

3. Categories of Data Processed

We may collect and process the following categories of personal data when you interact with thewallerfamily.com:

a) Usage Data
Includes information about how you interact with our website, such as IP addresses, browser type and version, pages visited, time spent on pages, and referring URLs.

b) Account Data
Includes personal identifiers such as your full name, email address, mailing address, and telephone number, typically provided when you create an account or interact with us directly.

c) Profile Data
Includes preferences, purchase history, and behavioral data, such as your interests and activity on the site, enabling us to personalize your experience.

d) Communication Data
Includes the content and history of communication you have with us, such as inquiries, customer service interactions, and feedback.

e) Technical Data
Includes device-specific information, such as operating system, device type, screen resolution, system configuration, and other diagnostic data.

f) Transaction Data
Includes payment-related information, order details, delivery addresses, and other data required to process purchases or service subscriptions. We do not store full payment card information; this is handled securely by third-party payment providers.

g) Preference Data
Includes your marketing and communication preferences, product interests, and opt-in/opt-out choices for newsletters and promotional content.

4. Legal Bases for Processing

We process personal data only when we have a valid legal basis:

– Contractual Necessity: When processing is required for the performance of a contract with you (e.g., fulfilling an order).
– Legitimate Interests: When we process data in a way that is expected and necessary for our business, while not overriding your rights and freedoms (e.g., website optimization, fraud prevention).
– Consent: When you have explicitly granted permission for data processing (e.g., subscribing to newsletters or accepting non-essential cookies).
– Legal Obligation: When processing is necessary to comply with legal or regulatory requirements.

5. Your Rights

Subject to the applicable data laws, you have the following rights regarding your personal data:

– Right of Access: Obtain confirmation as to whether your data is being processed and access to relevant information.
– Right to Rectification: Correct any inaccurate or incomplete personal data.
– Right to Erasure: Request deletion of your personal data, subject to certain legal exceptions.
– Right to Restriction: Request restriction of processing under specific circumstances.
– Right to Data Portability: Receive your personal data in a structured, commonly-used format and transmit it to another controller.
– Right to Object: Oppose certain types of processing, especially direct marketing or processing based on legitimate interest.
– Right to Withdraw Consent: Revoke your consent at any time where processing is based on that consent.

To exercise any of these rights, please contact us at [email protected].

6. Security Measures

We implement robust technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse. These include:

– Encryption of your data in transit and at rest.
– Use of secure server environments and multi-layered access controls.
– Regular data backups and recovery protocols.
– Employee training on data protection and access restrictions.

These measures are regularly reviewed and updated to align with industry best practices.

7. International Transfers

If your personal data is transferred outside your jurisdiction, including to countries that may not provide the same level of data protection, we ensure adequate safeguards are in place—such as Standard Contractual Clauses approved by the European Commission or equivalent mechanisms under applicable law.

8. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy, or as required by law. Retention periods may vary based on data category:

– Usage and Technical Data: 12 months, for analytics and optimization.
– Account and Transaction Data: 6 years, for compliance and recordkeeping.
– Communication Data: 2 years, for service history and improvement.
– Preference and Profile Data: Retained until consent is withdrawn or account is deactivated.

9. Cookie Policy

Our website uses cookies and similar technologies to improve functionality, provide a personalized experience, and analyze website traffic. Cookies are classified as follows:

– Essential Cookies: Required for website performance and secure login.
– Functional Cookies: Enable site preferences and enhanced features.
– Analytics Cookies: Help us understand site traffic and usage patterns.
– Performance Cookies: Improve load speed and system optimization.

10. Cookie Management and Compliance

Upon your first visit to thewallerfamily.com, you are presented with a cookie consent banner. You may accept or reject non-essential cookies and can modify your preferences at any time via your browser settings or our cookie consent tool, in compliance with both GDPR and CCPA requirements.

11. Special Protections for Children

We do not knowingly collect data from children under 13 years of age. If we become aware that data has been collected from a child without verified parental consent, we will promptly delete such information. Parents or guardians who believe their child has provided us with personal information should contact us at [email protected].

12. Policy Updates

This Privacy Policy may be updated periodically to reflect changes in legal, technical, or operational requirements. When material changes are made, we will notify users through prominent notice on the website or through other appropriate means. Continued use of our services following such updates constitutes acknowledgment of the revised policy.

13. Contact

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us at:

Email: [email protected]
Website: https://thewallerfamily.com

We are committed to upholding the principles of data privacy and transparency. If you believe your rights under data protection laws have been violated, you also have the right to file a complaint with your data protection authority.

This Privacy Policy reflects our firm commitment to protecting your data and ensuring your rights are respected. Please reach out to us with any privacy-related inquiries or concerns.